An integrated television and social media contest to find a reporter for World Cup in Rio de Janeiro
Dream Job: El Reportero was a contest for ESPN Deportes. With applicants from all over the world, we held a huge casting and promotional event at Regal LA Live in downtown Los Angeles, selected our finalists, trained them and sent them on challenges to prove their sports reporting chops. After 10 weeks, one lucky finalist, Diego Arrioja, earned a spot to travel to World Cup in Rio de Janeiro as ESPN Deportes' social media reporter.
My Roles: Casting Event Producer/Contest Producer/Senior Digital Content Producer
Production Company: ESPN Deportes
Digital Media Production Company: Caballito (a Tiny Horse joint venture with Imagina US)
ESPN Producer: Norm Whitehurst
Caballito Digital Strategist/Producer: Maria Fernandez
Caballito Creative Team: Miki Vicioso & Alejandro Vergara
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